Waxing UnLyrical

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

– Measurement & analytics. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Think Google Analytics. . – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe.

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Being of Service During COVID-19

Waxing UnLyrical

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Consumers look to buy from those they trust. Then utilize Google Analytics to understand the effectiveness of your campaign. “We Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Do the Right Thing.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. New trends? Saying goodbye to bad habits? Any goals?”. Birds of a feather…”.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. Track track track.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

is to increase sales, obviously you need them to buy more of your product/service, or more people to buy it, or both. Get comfortable with Google Analytics and Google’s URL Builder. Watching Analytics at the same time, and regularly look to see if there is a correlation between outputs and outcomes. not body odor!)

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