The Realtime Report

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.

Buy 173
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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). and… Apple?!

Apple 149
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. There are two marketing approaches businesses are utilizing to achieve this. employee, is one of the few 100% independent digital marketing agencies in the United States.

Retail 178
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Who, What, Why, and Where? How to Define Your Target Audience 

The Realtime Report

Look at how often your customers buy from you and what they tend to buy and then determine whether your customers are happy by asking yourself what you can do to engage and better align with your customers. Think of things like age, gender, location, buying behavior and education levels. Look at Your Existing Customers.

How To 91
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. employee, is one of the few 100% independent digital marketing agencies in the United States.

Marketing 172
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Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company

The Realtime Report

You also get access to a suite of analytics tools that track customer usage and gain insight into customer preferences. Plus, since customers can purchase and download products directly from the Marketplace, there is no need for them to contact you to buy your product. Exposure To Amazon Customers. Secure Shopping Experience.

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How To Make An Email Marketing Campaign Successful

The Realtime Report

This might be something like a discount on their first purchase, which will likely appeal to anyone already contemplating buying from you. They should be inclined to buy your product or service because they like you and want to support the business, not because you’ve told them to. Keep an Eye on Analytics.

Campaign 132