Pay to Play: Seven Ways Social Media is Getting More Expensive
Social Media Strategery
JANUARY 20, 2014
If more “likes” and followers = cheaper ads, guess who’s going to start to investing in more contests, giveaways, and other tactics to reach more eyeballs and then subsequently buy more ads and sponsored content. As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget.
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