Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Maybe you need to run a few store specials to encourage more buying. ” The company’s name is Euclid. I think this is a sublime idea. You can do the same thing with in-store traffic.

Retail 93

Retail Analytics Wireless Data 93

Small Business Mavericks

JULY 23, 2012

There is more to analytics than simply looking at how many website visitors you have and where they are coming from. One often overlooked analytics measurement is which part of your pages are the most popular among your website visitors. But if no one is seeing the Buy Now button, then they for sure won’t click it.

Conversation 105

Conversation Analytics Study Buy 105

Small Business Mavericks

JANUARY 29, 2014

If you don’t keep tabs on new visitors, then you could be preaching the same message to people who are not going to buy from you. Tracking & Analytics facebook metrics search engines Social Media Twitter' New visitors are new prospects. Facebook Page Likes – Having a Facebook page isn’t enough.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

JUNE 29, 2011

You don’t buy anything. Having a visitor show up on your website and look around without buying anything is like visiting the supermarket without making a purchase. You just spend fifteen minutes browsing the shelves and leave. Do you think that supermarket counts you as a customer? Of course not.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

JANUARY 3, 2013

For instance, if you spend $20 to acquire a new customer that buys a $12 product, then you are losing $8 on that customer – especially if you only have one product. You can take a loss on the acquisition of a new customer if you keep that customer coming back and buying more from you in the future.

Cost 101

Cost Metrics Buy Small Business 101