Josh S Peters

NOVEMBER 30, 2009

When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you. Tell them and show them how it solves their problem and have a link to buy in your call to action. Allow one month for the "Before you start."

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

FEBRUARY 5, 2013

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

OCTOBER 20, 2009

Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

NOVEMBER 23, 2009

Make sure that you have Google Analytics or some other web analytics tool running so that you will be able to monitor the traffic coming in and where it’s coming from. This clear picture will help you shape the next phase of your plan or create a course of action to keep you heading in the right direction.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 20, 2009

etc) which will auto 301 redirect back to the correct version, or even let you install a custom branding bar that overlays at the top of the screen when someone clicks, even after retweet.

Disqus 100

Disqus How To URL Hosting 100

Josh S Peters

NOVEMBER 18, 2009

A Lead generation and acquisition is any campaigns used to gather information (like email addresses, profiles, mailing addresses, etc) with the goal of getting a list of people who are likely to buy from you. On your site you should have some kind of tracking setup like Google Analytics or Omniture.

Social Media 113

Social Media ROI Newsletter Campaign 113