Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they share opinions? Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

SEPTEMBER 28, 2010

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Chapter 7: From Reach to Relationships. Some Criticisms.

Marketing 210

Marketing Review Tweetdeck Posterous 210