yMarketingMatters

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

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7 Tips To Make Instagram’s Algorithm Work For You

yMarketingMatters

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Shout Out to Hootsuite : Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics. Post when your audience is looking.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile use is disrupting the way people engage with brands. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. Google Analytics will show you all mobile activity on your website. You can use WP Smush to detect and compress large images files on your site.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Facebook publicly admitted that organic reach is going to dwindle even further unless brands start leveraging paid advertising!). Website Analytics: One of the best ways to track social media and online efforts is by setting up a free account with Google Analytics. It must be ignited by advertising dollars.

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7 Tips To Make Instagram’s Algorithm Work For You

yMarketingMatters

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Shout Out to Hootsuite : Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics. Post when your audience is looking.

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Social Media Updates: May

yMarketingMatters

It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions.

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Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Showcase Pages: These are extensions or subpages of your Company Page dedicated to specific products and services, designed to allow companies with a diverse range of products or services to create pages for individual brands. This allows brands to target their marketing and build relationships within relevant communities.

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