Waxing UnLyrical

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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “First, once marketing materials are shared online, they are no longer under the control of the brand. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. .

Analytics 168
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2020: The Year Data Saved The World

Waxing UnLyrical

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Data 265
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How AI May Impact PR Pros

Waxing UnLyrical

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. What About Analytics and Reports?

Analytics 164
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Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

So brands move on to the next agency that promises them something shinier or cheaper. Many agencies don’t have a dedicated analytics team they can lean on to do deep dives into a client’s content or setup ways to measure results. Another option is to outsource your content analytics to a vendor. Agency life is tough.

Strategy 161
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Monday Roundup: Digital Business

Waxing UnLyrical

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Google Analytics is Dead as We Know It: Meet Universal Analytics.

Analytics 188
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value. Lighting up” your PR stunt.

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