Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company. Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? You can have the best, most sophisticated SEM techniques and analytics platforms, but failing to answer any of the above questions before launching a full-borne campaign will seriously handicap your chances to get the most out of your efforts. Or are you into them already? Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It requires experience and analytical skills. They generally fit well with large consumer brands, especially if they are existing clients. Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics.

Social Media 168

Social Media Marketing How To Syndication 168

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Personal) Branding. Building a Brand/Brand Evangelism. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Here are how brands can get involved. SEO: Strategy. Link Building.

Marketing 279

Marketing Affiliate marketing SEO Small Business 279

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Others want massive brand exposure. Special Thanks A special thanks must go out to Gab Goldenberg of SEO ROI and business card design software , along with Steven Bradley of Van SEO Design. Their valuable input allowed real insights to be made into the topic. Thank you to both of you. And as Kevin points out, it really depends on your goals.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. That’s commercial social media marketing.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. sites to market your brand and control your message. Are You a Social Media Idiot?

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Analytical Blogs that take a good look at data and analyze it clearly are hugely resourceful. I’ve found that earlier in the day I’m more analytical, whereas once it gets into the night, my noodle works well for brainstorming and wondering all over the place. Give your readers a taste of the real you.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 10, 2010

If you’re a brand new Internet Marketer, choose a discipline and a niche that you can tackle head on and be successful at. Having hands-on experience — the much-needed application of your learned skills — is incredible, especially when working alongside brilliant minds and analytical thinkers. Creative quant.

How To 240

How To Marketing SEO Training 240

Techipedia: Tamar Weinberg

MARCH 22, 2011

You’ve got Performable for goals, and you may have Google Analytics. Basically, if you get a brand new computer or install an OS for the first time, your computer is as good as new, right? But I happen to really like Mint (no, not the financial tool, but I happen to like that too). Well, this is when you want to use Clonezilla.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. No, building your personal brand in social media does not count.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

It would be sadder if someone built a brand new Facebook Page only to find out that Facebook canned it a second time. But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. It’s sad, really. Whose fault was it?

Facebook 277

Facebook Issues MySpace Privacy 277