Social Media Strategery

JANUARY 6, 2014

We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. And we’re only at the beginning. Where does it stop? Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

NOVEMBER 7, 2016

Brands are making the same mistake that newspapers and other media publishers have made. Analytics and algorithms have emerged as key weapons in capitalism’s brawl with journalism across the web. It doesn’t build brands. Don’t let your brand make the same mistake. If you’re a car brand, share photos of cars.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

JUNE 13, 2016

Brands realized that interrupting what their customers were doing only to shout at them with CTAs were getting their ads blocked and fast-forwarded with increasing regularity. Brands came to understand that if they started creating really useful and entertaining content, people would not only stop avoiding it, they would even (gasp!)

Content 50

Content Film Data Feed 50