Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 18, 2012

Users need their daily fix, making it a destination site and a place that brands need to be active. The new ad model encourages engagement on the brand’s page as opposed to sending traffic directly to the brand’s site. These new models represent a sort of coming of age for the space’s two biggest players.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

APRIL 19, 2012

I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers. Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

NOVEMBER 14, 2011

If you have used Google search, YouTube, Gmail, Google Analytics, Google Docs or Google Voice, you are a Google User. Brand Pages – The new brand pages still need a lot of work, there is no question about it. Think I am wrong? Think again. So while it isn’t Photoshop, it still offers some fixes for straight from camera shots.

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Google YouTube Social Networking Conference 51