Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Postrank Analytics.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

MARCH 29, 2013

While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. In the meantime I did a short video on Klout’s analytics. It’s about Klout’s new additions.

Klout 137

Klout Instagram Metrics Analytics 137

Janet Fouts

FEBRUARY 11, 2013

Is that content the real reflection of the brand and it’s value? Some are analytical thinkers and know how to extract ROI from a stone. Many have a passion for the topic of conversation central to the brand they manage. Big brands have a tendency to think community management is a rank and file position. Not always.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

JULY 5, 2011

It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

DECEMBER 9, 2012

Sometimes the page was created with a fake profile which is actually against Facebook’s Terms of Service.With a Google+ Community anyone can create the community, even a brand. Please, please Google, allow users beyond the big brands to create unique user names! Better Visibility Than Facebook Pages.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123