Direct Marketing Observations

DECEMBER 16, 2016

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Search Analytics. Google analytics. Where does social fit in a brands mobile strategy? Mobile analytics is so crucial. I wrote this: Being innovation led is as equally vexing a goal, as it is a deficiency.

Pluck 100

Pluck Crowdsourcing Analytics Mobile 100

Direct Marketing Observations

JANUARY 31, 2018

If you can get the data right, you can get the analytics right, right? A brands message. Social media marketer doesn’t mean social media analytics guru. Take the analytics side of the equation seriously and fund it properly. For brands, that’s the great potential. I have a suggestion though.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JANUARY 12, 2018

Point being, if you’re actively engaging, managing and participating, and you are the owner of the branded social media accounts of your organization, then you know what’s up. By the way, that’s the description of an actual person on Twitter that brands and sells themselves as an influencer. I look for practitioners.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

MARCH 23, 2015

When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. In fact brands and the companies that monitor brands have even redefined engagement.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

NOVEMBER 4, 2011

i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. It was really because they are the brand, Starbucks. Klout is breaking new ground in this space and I anticipate it getting better in identifying people who can move the needle for a brand.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

SEPTEMBER 14, 2011

There is creating search programs just for branding purposes. There is PPC, there is mobile, local, and of course the whole analytics side of it all. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

APRIL 13, 2010

Proper Reporting – that integrates the different systems and provides true enterprise analytics and reports. The reality is that only the top brands require the type of solution mentioned above. Every marketer has unique needs and unique results that will all have different values for each marketer’s brand. CRM Integration.

Social Media 178

Social Media Sentiment Comparison System 178