Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MARCH 16, 2011

So we potentially have a large sports audience as a segment of our brand, right? For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

JUNE 6, 2012

Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. In an ideal world, you’d be able to excite the most influential people on the planet and have them gravitate towards your brand.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

APRIL 10, 2013

Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic. Slice and dice your site traffic analytics all you want. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Learn from those who are bigger, faster and stronger.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 4. Inconsistent or lazy branding. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

SEPTEMBER 10, 2014

And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly. He was able to demonstrate that that a particular set of investments actually got traction in the perception of the brand using only social media.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! But today’s listening and analytical technology for social conversations are still in their infancy.

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! But today’s listening and analytical technology for social conversations are still in their infancy. Let me explain ….

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text. Is Sentiment Making Brands Stupid? Yes, Metavana can be applied to all unstructured content/data.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JULY 27, 2011

Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show. Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. They get them to listen to your message and interact with your brand, and more than that, they produce the results.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

DECEMBER 7, 2011

At Networked Insights we help brands analyze social data for improved decision making — daily, weekly and monthly. Real-time social data is just another information source to be incorporated into your decision-making process, from problem definition, to research analysis and, ultimately, project execution.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

APRIL 15, 2016

POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands. When you add automation to the mix, you can load, clean, integrate, and format the data in record time.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

Take, for example, a global footwear brand. This brand’s primary foothold may have been from brick-and-mortar stores around the U.S. We see this a lot among brands. Consumers, in turn, demand much more from their experiences with brands, regardless of where these experiences occur and what devices they are using.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

JUNE 27, 2008

Personal Branding. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project. Mobile Messaging 2.0. Mobile Phones. New Realities. News Corporation.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

MARCH 13, 2014

To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

DECEMBER 12, 2012

While no single stock/shipping status strategy is correct for all brands, don’t be afraid to test it thoroughly and make sure your consumers are fully informed to make quick on-the-go purchases. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

NOVEMBER 14, 2012

With SaaS solutions working in tandem with strategy and implementation, companies can begin to move toward complex forms of personalization—and achieve online what is already being done offline with propensity modeling and other business analytics. Getting Started with Personalization. Using Product Recommendations the Right Way.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 22, 2011

We need better systems to take in data and analytics in order to make smarter better business decisions. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JULY 22, 2008

I drew a heart next with their brand inside it. This represented the very positive brand association they’d enjoy if they did provide all of the StartupNation content and connectivity. I butchered the fearful face. It was supposed to be sweat and ended up looking like tears. That worked well.

Meeting 100

Meeting Social Entrepreneurship RSS Banking 100

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. such as Google Analytics). Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. 50 Habits of a Highly Effective Blogger.

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. The Human Brand. Don Dwiggins. Dynamic Driveler. eMerging Human. Fouroboros. GentleBreezes. Malcolm Gladwell. Good and Happy.

Organization 113

Organization Repository Module Template 113