Akamai Marketing

article thumbnail

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story.

Postrank 134
article thumbnail

5 metrics to track on Twitter

Akamai Marketing

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142
article thumbnail

Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy.

article thumbnail

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116
article thumbnail

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Besides the business wisdom of the Weinermobile campaign, its easy to appreciate a hot dog on wheels that jams out to “I wish I had an Oscar Meyer Weiner&# in different genres, including dance music.

Mobile 124