Adam Sherk
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.
Adam Sherk
SEPTEMBER 11, 2012
Analytics and reporting are critical. Successes like significantly increasing YoY non-branded search traffic or effectively leveraging social media for SEO are actually really cool. Prioritizing recommendations helps to ensure that the most important things get attention. “Dyn-o-mite!” Evans, Good Times. “Aaay!”
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Adam Sherk
JULY 15, 2013
Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken. Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz. If I had a business that was getting involved in video marketing I’d want his help.
Adam Sherk
AUGUST 25, 2009
Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.
Adam Sherk
OCTOBER 6, 2010
That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers.
Adam Sherk
MAY 1, 2012
I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ). When it comes to analytics everything is relative. So what are the best ways to track and measure success? Primary Success Metrics.
Adam Sherk
MAY 17, 2010
News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. But how much are these pages really worth to them, and which news sites are getting the most value for their efforts? The CPM can be adjusted between $1 and $25.
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