Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142

Review Company Klout Policies 142

Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. For now, it is important to know that building a digital analytics function is not easy.

Analytics 139

Analytics Press Release Health Care Data 139

Waxing UnLyrical

FEBRUARY 22, 2011

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? What, in your opinion, is the best way to measure influence? How can you tell?

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Influencer 146

Influencer Marketing ROI Hubspot 146

The Realtime Report

JUNE 4, 2019

Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings. They’ll assume this appreciation and gratitude extends to all aspects of your business, and they’ll be more likely to book a stay! Use Facebook Bookings. Focus On The (Positive) Reviews.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Later

MARCH 22, 2021

Google Analytics’ “Academy for Beginners”. Gretta van Riel’s “Influencer Marketing: Zero to Hero”. Sign up to take Elise’s free “How to Get Your First 1,000 Instagram Followers” workshop below: #2: Google Analytics’ “Academy for Beginners”. 4: Gretta van Riel’s “Influencer Marketing: Zero to Hero”. Cost: Free! #3:

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Hootsuite

SEPTEMBER 14, 2023

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. With its advanced search functionality and ability to filter results, this tool is powerful enough to manage your social scheduling, social listening , and analytics needs in one.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

JULY 19, 2023

million followers With a roster of global athletes on its books, Nike is better placed than most TikTok brands to extend its reach through celebrity endorsements. 3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. 1) Nike @nike / 4.4

Brands 130

Brands Energy Sports Fashion 130

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Publishing 95

Publishing Tools Brands Facebook 95

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. But that’s not all you can do. Posting this webinar on LinkedIn (vs.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

JANUARY 6, 2021

Follow and Engage With Influencers. Next, check on any influencers you’ve partnered with and engage with their content. Do the same for influencers you’d like to work with so you can start to build a relationship. Seek out and follow new influencers in your niche, and add any campaign ideas to your to-do list.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! The dashboard can help businesses, public figures, people who make content, and people with much influence.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Buffer Social

OCTOBER 2, 2023

Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available.

News 80

News Report Social Media Instagram 80

Buffer Social

AUGUST 1, 2022

Not just in terms of brand-building but also driving a commercial impact and ROI - things like bookings or sales. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge. We use Buffer for scheduling, engaging, and pulling analytics reports. Learn more at [link].

Marketing 79

Marketing Social Media Management Analytics Report 79

Sprout Social

AUGUST 18, 2022

This includes, but is not limited to, photographers, videographers, models, artists and influencers. Category labels , such as influencer, blogger, public figure, artist. Generally, Instagram creator accounts are best suited for influencers, content creators, public figures, photographers and artists (again, just to name a few).

Instagram 113

Instagram Notification Influencer Data 113

Hootsuite

NOVEMBER 9, 2020

Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. TikTok influencer marketing is another big part of the app’s ecosystem. And try to discover rising stars, or influencers in your niche. Like most social platforms, TikTok provides analytics for pro accounts.

Strategy 145

Strategy How To Marketing Template 145

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Ten Great Brand Monitoring Tools. Oktopost specializes in social media management for B2B companies. Brandwatch. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Pixlee

FEBRUARY 14, 2022

With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. Based on an analysis of over 10,000 posts, Influencer Marketing Hub compiled the following global average for best posting times: Monday: 6:00 AM, 10:00 AM, 10:00 PM. Open the Analytics Dashboard.

Analytics 85

Analytics Statistics Activities Data 85

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

FEBRUARY 17, 2022

Network with influencers and potential partners. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

Template 129

Template Templates Marketing Sample 129

Keyhole.co

SEPTEMBER 20, 2023

It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Create resources like e-books and how-to guides to deliver value. Identifying and partnering with the right influencer lets you leverage their clout to enhance your online reputation.

Reputation 59

Reputation Brands Construction How To 59

Laurel Papworth

JULY 18, 2019

You can find out more, book tickets and schmooze around at Advanced Social Media Training – 3 Days in Sydney, Australia. [Not for the complete beginner, suitable for Agencies and Government and Corporate]. See More Info for … more info! ??. 3 Day Advanced Social Media Training in Sydney.

Training 65

Training Social Media Course Analytics 65

Webbiquity SMM

JULY 15, 2014

What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. The giants are taking a page out of science fiction books to develop technology that will heighten and improve user experience. They bought Adometry , a marketing analytics and optimization platform.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Source: Business Wire.

UGC 145

UGC Content HootSuite Authentication 145

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Akamai Marketing

MARCH 9, 2009

Marriott Hawaii bookings are up 40%. Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The entire program generated much interest in tourism circles. The result? Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Hootsuite

NOVEMBER 14, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused? Alan and I hung out in San Francisco recently.

SEO 224

SEO Sample Samples Analytics 224

Social Media Marketing

OCTOBER 14, 2019

The e-books and online video tutorials may also come to your rescue. Influencer marketing, good content and outreach assist you to earn good backlinks. SEO analytics and reporting are two essential tools at your disposal. You can use analytics and reporting programs to assess the SEO campaign performance.

SEO 94

SEO Organization Campaign Strategy 94

Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Marketing 258

Marketing Conference Fashion Mobile 258

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

This kind of information is incredibly powerful as it updates you on how much influence you’re having on your audience and your network, while giving you a tangible indication of how big your online presence is in your niche. HootSuite is your essential tool for monitoring in depth social media analytics. Precise Website Analytics.

Strategy 213

Strategy Klout Marketing Overview 213