Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. and more.

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Content demand: how to cope

Sherrilynne Starkie

Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Analytics: what matters to content marketers? Technology underpins process. Use an editorial calendar for content marketing.

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How to be smart on Twitter

Sherrilynne Starkie

This post was originally published on the Thornley Fallis blog. Featured Headline Social Media Twitter analytics Best practice Social network' Related posts: Video: the internet of you. Twitter for companies. HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to Use Twitter (and why it beats FB).

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Social Capital Ottawa.

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

Sadly, unauthorized lists of missing persons started to appear on websites and blogs. In addition, it provides the in depth analytics that help in understanding community conversations and engagement levels. This article was originally published on the Thornley Fallis blog. SQ spokesman Sgt. Social media key PR driver.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

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