Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Analytics Drives News. One day after the U.S. Pay attention.

Analytics 305
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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com. Thanks, Dave.

Compete 277
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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Analytics Drives News. One day after the U.S. Pay attention.

Analytics 150
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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Strong analytics. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire.

Sysomos 334
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Do they go to blogs to check out discussions there? Let’s get this out of the way: Search engines are a key part of communications nowadays. Do they go to product review sites to check out other peoples’ reviews?

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11 Things I Wish More People Knew About Me

Dave Fleet

Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. Measurement and analytics let me return to my comfort zone. If you didn’t already know, I’m a huge Amber Naslund fan. I took A-levels in Math and Further Math.

Exercises 279