Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. The post Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports appeared first on B2B Marketing Blog | Webbiquity. earns $78,475 per year.

Research 257

Research Report Social Media CPM 257

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. A business with $1 million annual gross revenue would expect to spend $80,000 to $170,000 on marketing, with half of that allocated to digital marketing.

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Changes like this, and the growing sophistication of Google Search, have had a considerable impact on how website SEO works. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Jason Boyd , Director of Evolve SEO Agency , corroborates this idea by observing creators' involvement in product development and marketing strategies becoming a reality.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Koka Sexton

DECEMBER 31, 2022

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Skills needed. Communication. Collaboration. Creativity. Strategic Planning.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

NOVEMBER 12, 2021

Considering SEO As Low-Priority. As a startup, spending time on your SEO is paramount. So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. Also, always include SEO in your training content and marketing videos. Let’s get started! Disregarding Social Media.

Marketing 91

Marketing Startup SEO Applications 91

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Content marketing and SEO go hand in hand. Guest Post by Brandon Brown. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO.

Influencer 107

Influencer Marketing Collaboration ROI 107

Keyhole.co

OCTOBER 24, 2023

To find your channel’s click-through rate, you should first open YouTube Studio and click Analytics, which you can find in the navigation bar, towards the left side. In Creator Studio , click Overview under the Analytics tab. This is where search engine optimization (SEO) comes into the picture.

YouTube 52

YouTube How To Posterous Upcoming 52

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing. Did You Know?

Marketing 98

Marketing Metrics B2B Software 98

The Realtime Report

AUGUST 25, 2020

This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. The best part is you can look at all the analytics of who is engaging with the ad and see ways you can improve. Build Brand Awareness.

Small Business 251

Small Business Social Media Strategy Marketing 251

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Free tools, such as the above ‘keyword trackers’ provided by SEO services.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buzz Marketing for Technology

APRIL 10, 2013

There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling. Slice and dice your site traffic analytics all you want. To be sure, driving traffic is a critical mission for any e-commerce site. No contest.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Webbiquity SMM

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., How can you get more links to your blog?

Alltop 148

Alltop Tips Hubspot Directory 148

agora pulse

DECEMBER 23, 2020

It also has actionable tips on aligning SEO with social media marketing and achieving key business goals. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. I hate numbers, but they matter when it comes to business and analytics. Content is king. Yes, again. Don’t ignore statistics.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Platform Storify Sentiment 100

Writtent Blog

APRIL 24, 2013

If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. Here are some more ways Slideshare SEO and visibility can boost your content and social media strategy: 1. Slideshare SEO Is Outstanding. Where are you?

Social Media 91

Social Media Strategy B2B Tourism 91

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. It requires experience and analytical skills. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Buzz Marketing for Technology

APRIL 21, 2010

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Related posts brought to you by Yet Another Related Posts Plugin.

Data 198

Data Social Media Radian6 B2B 198