Hootsuite

AUGUST 8, 2022

This standalone B2B service allows businesses to share content across various platforms. They’re so popular, they even have their own branded retail stores throughout South Korea. Kakao Friends retail store via Universal Beijing. Reach new customers. Design custom emoticons. But wait, there’s more.

Mobile 83

Mobile FAQ HootSuite Retail 83

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 105

Twitter Tourism Travel Education 105

Keyhole.co

MAY 9, 2023

Count on Instagram analytics tools like Keyhole to streamline the analytics journey. To check engagement, click on — Analytics > Overview > Engagement from the menu. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

JULY 6, 2022

Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. You can see what’s missing from the marketplace. Having all of that information in one place can help you make the tough calls.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Bloomerang. CF Search Marketing. eSpark Media. Idea Grove.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

APRIL 20, 2021

You’ll need reliable data analytics if you want to know whether or not you’re doing it right. At least 61% of consumers have stated a preference for retailers that offer AR experiences. How to Measure User Engagement. User engagement can be hard to quantify.

SEO 62

SEO Engagement Real Estate Metrics 62

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Social Media Strategies Summit

NOVEMBER 28, 2022

Or, head to Google Analytics for a picture of all your social accounts. According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Bloggers have an advantage that static and retail websites don’t. Business / Career. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. However, don’t think you need to stick to typical work hours if you’re advertising B2B. Understand the full ROI of your social media advertising campaigns with analytics and insights to propel you forward. Your competition.

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter.

Statistics 59

Statistics Social Media B2B YouTube 59

Buzz Marketing for Technology

FEBRUARY 12, 2014

This means consumers are evolving more quickly than you may think, so closely monitor your analytics. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #2: Always Be Refining. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Keyhole.co

SEPTEMBER 17, 2020

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more. There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. BONUS: Keyhole.

Social Media 111

Social Media Tools Price Social Media Management 111

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands. on Thursdays is a good time to post for retail brands, that’s 6 p.m.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Social media analytics provide much of this information. This will allow you to gather information about who clicks on your content using Google Analytics. Once you have UTM codes in place, open Google Analytics.

Template 145

Template Templates Social Media How To 145

Myrland Marketing

APRIL 6, 2010

While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. With the right analytics in place those sites can give you some numbers that may be meaningful.)

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Oktopost

MAY 20, 2019

For retailers, the benefits of CDPs are probably readily apparent. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For Optimove, the key ingredient to an effective CDP is the strong grasp of the data science underpinning its analytics and insights. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Hootsuite

JUNE 27, 2022

Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Keyhole.co

JANUARY 17, 2023

This new feature complements Keyhole’s real-time social media analytics perfectly. In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement.

Social Media 52

Social Media Tools Price Social Media Management 52

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening.

Instagram 122

Instagram Tourism Travel Education 122

Sprout Social

MARCH 30, 2022

B2B social media strategy has always been a tough nut to crack, but last year computer software brands stepped up their game in a major way. Industry spotlight: Retail. Retail brands stand a cut above the rest when it comes to courting new audiences. Industry spotlight: Computer software. new followers in 2021.

Industry 118

Industry Social Media Sports Metrics 118

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Better: More mature organizations use third party tools to integrate social data with web analytics.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JULY 10, 2019

For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Oh, and don’t forget to mind your analytics!

Instagram 109

Instagram Strategy How To Marketing 109

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism.

Marketing 268

Marketing Retail Conversation Buy 268

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month),

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210