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Sure I love the conversation but…

Direct Marketing Observations

Great for us but what about B2B ? Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. There was always the missing component. An outcome.

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Related posts brought to you by Yet Another Related Posts Plugin.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). So we need to buy Radian6 or Argyle Social or Involver.” Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now. Eric: Yeah.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). So we need to buy Radian6 or Argyle Social or Involver.” Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now. Eric: Yeah.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. link] jaybaer Yes indeed. Eventually, I hope.