Remove Analytics Remove B2B Remove Marketing Remove Radian6
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Sure I love the conversation but…

Direct Marketing Observations

Great for us but what about B2B ? Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. There was always the missing component. An outcome.

ScoutLabs 159
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187
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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Related posts brought to you by Yet Another Related Posts Plugin.

Data 198
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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.”

B2B 121
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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.”

B2B 121
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.