Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media. My word to you, point your efforts towards B2B. How to Fail at B2B Social Media. And rightly so. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MARCH 31, 2011

Great for us but what about B2B ? But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. An outcome.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. 5) Tamar Weinberg is a star. as my own Bitly?

Flash Mob 164

Flash Mob Sites URL API 164