Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

B2B 130

B2B LinkedIn Strategy Brands 130

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third.

Research 257

Research Report Social Media CPM 257

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

B2B 150

B2B LinkedIn Facebook Statistics 150

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

ROI 62

ROI B2B Organization Platform 62

Unmetric

JULY 2, 2019

LinkedIn, used by millions of professionals and organizations helps to keep an ear to the ground on what’s trending in the world of business. LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. This tool comes with a host of features to amplify your LinkedIn presence.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. How Do LinkedIn Hashtags Work?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 114

LinkedIn How To Collaboration URL 114

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms.

Organization 103

Organization LinkedIn Strategy Social Media 103

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

Organization 150

Organization Report LinkedIn Knowledge Base 150

Pam Moore

JULY 13, 2023

Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. Discover Gold With AI Analytics: Dive into the treasure trove of actionable insights. This is the magic of B2B sales in the era of AI.

B2B 78

B2B Training Hubspot Team 78

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

LinkedIn 88

LinkedIn Review Badge Analytics 88

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them.

LinkedIn 114

LinkedIn Tips Curation Training 114

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics.

Analytics 111

Analytics LinkedIn How To Report 111

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

LinkedIn 124

LinkedIn How To Newsletter Hashtag 124

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. Content creation for social media shouldn’t be down-to-the-wire.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

LinkedIn 107

LinkedIn Comments URL Engagement 107

Oktopost

JULY 6, 2023

These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

Publishing 62

Publishing Social Media How To B2B 62

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. 20 Social Media Post Types That Do Well (and How to Use Them).

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59