Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

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B2B Social Media Strategy LinkedIn 136

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

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Analytics Tools Social Media Curation 125

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. Are your Twitter posts sparking conversations?

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Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

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B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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B2B How To Sentiment Reddit 105

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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B2B Tips Brands Marketing 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

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LinkedIn Tools B2B Price 52

Webbiquity SMM

APRIL 30, 2020

Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. Hashtags are most effective when used strategically. Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Harness the power of hashtags.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

DECEMBER 22, 2019

The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Oktopost specializes in social media management for B2B companies. Brandwatch. .

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Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 4, 2022

On the next screen, you’ll add hashtags to indicate the topics you post about the most. Plus, you’ll get access to creator analytics – separate from LinkedIn Page analytics – and see the number of post impressions your content receives. Toggle this button to activate creator mode. Click Next.

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Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially.

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Report Social Media Tools ROI 126

Sprout Social

NOVEMBER 2, 2021

Hashtags are hugely influential on how TikTok users discover and engage with videos. Before posting, we spent time researching which hashtags we wanted to use and how they would affect where we showed up on the platform. Find your niche by deep-diving into trending hashtags and exploring relevant brand and industry keywords.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Webbiquity SMM

JANUARY 24, 2019

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics. Attempting this (e.g.,

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience. But how will you know if you’re using the right hashtags?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience. But how will you know if you’re using the right hashtags?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MAY 9, 2023

Count on Instagram analytics tools like Keyhole to streamline the analytics journey. To check engagement, click on — Analytics > Overview > Engagement from the menu. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Influencer marketing campaign analytics can provide metrics for more than just surface-level customer reactions. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. of posts Engagement Avg.

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Twitter Education Analytics Hashtag 52

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. Large user base.

Platform 84

Platform Social Media Insurance Education 84

agora pulse

JANUARY 22, 2021

Location stickers are clickable hashtags that take users to a geographical location’s search page. Hashtag stickers will take users straight to the page of that particular hashtag. Some Instagram features will be exclusive to business or creator accounts, like native analytics, action buttons, and shoppable campaigns.

Features 124

Features Instagram Hashtag Social Media Management 124

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. This lets you monitor external conversations among prospects on public forums, competitor pages, industry hashtags, and more. The data is out there.

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Analysis Data Sentiment Metrics 69

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

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Storify Press Release Case Study Hashtag 216

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 108

Analytics LinkedIn Tools Metrics 108

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. That might mean a Facebook Group or a hashtag like #DIYTok. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 30, 2018

Easily run keyword and hashtag analysis with Advanced Listening, powered by Simply Measured. Use social analytics to identify the most robust social channels for your audience and product-relevant conversation. Use social analytics to identify the most robust social channels for your audience and product-relevant conversation.

Social Media 90

Social Media How To Hashtag Analytics 90

Webbiquity SMM

MARCH 15, 2018

Additionally, you can also search for content yourself, with keywords, hashtags, or specific Facebook Pages that you know. I also like the fact that you can connect your Buffer account to your Google Analytics one – this way, you can track your social media traffic in-app. appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Tools Software Curation 234

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Tip: Observe your competitors’ social media activity by looking for their brands, items, and relevant hashtags or keywords. Type in the search terms or hashtags you want to monitor.

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How To Sentiment Reputation Hashtag 52