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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108
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Taking a Peek at Twitter Analytics

Social Media Marketing

PeekAnalytics is a social audience measurement tool that enables its users to gain a large and diverse assortment of actionable insights into both the audiences following specific Twitter accounts, as well as those audiences behind the tweeting of certain words, phrases, links, memes, hashtags, and the like. Twitter analytics'

Analytics 164
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

YouTube has some unique targeting tools not found on other channels. In 2021, technology, entertainment, and automotive were among the industries with the highest numbers of ad views. Campaign success can be tracked by setting key performance indicators (KPIs) and using data and analytics to assess effectiveness.

YouTube 204
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. The analytics tool on Facebook provides a narrow in-depth analysis on all the people who your ad reached. Aside from paid ads, the Facebook Insights tool also tracks analytics from all of your company’s organic posts.

Facebook 130
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. It even goes beyond what contextual influence scoring tools like Appinions can do.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics.

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SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. SEO and Analytics related certification would be valuable but is not required. -