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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 111
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 127
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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Instead, we thoughtfully weave them into the customer experience to ensure seamless delivery of service.

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

He’s most recently fascinated by video, mobile, and analytics. Was this part of the standard survey questions?… From custom app development, to adding social functionality to a site, to working with multiple APIs, to building a measurement systems, there is so much more that all businesses can do. Analytics.

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Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Livefyre acquires analytics startup Realtidbits – social commenting platform Livefyre acquired Realtidbits; Realtidbits’ users will be moved over to Livefyre, and Realtidbits analytics software will be offered to Livefyre’s enterprise customers (AllThingsD). Any social media updates that we missed?

News 150
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”