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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 104
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Are you passing events via both the Meta pixel and Conversions API ? If they aren’t, Meta may count each conversion twice — once from the pixel and once from the API. Then expand an event you want to check for deduplication that is working with both the pixel and API. Event Deduplication. You should be.

Sample 177
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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Fast forward to 2019 and times have changed.

Analytics 110
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. A UTM is a basic code snippet added to the end of your URL. And does it matter?)

LinkedIn 105
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Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Read “ How Can Businesses Use Facebook Continuous Live Video “ Explore.org uses Facebook Live’s continuous streaming API.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Top URLs- URLs that are used most frequently with your topic. Implications for Marketers.

Facebook 107
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5 Essential SEO Tips For Magento Ecommerce Stores

Social Media Marketing

Stress on Clean URLs One of the easiest and best ways to have clean URLS is by only using common characters and product-related words. Not only are these URLs search engine friendly but they make the links human readable. Magento’s default settings support simple URLs. Let’s take a look.

SEO 60