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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

When Twitter launched, messages were limited to 140 characters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). It isn’t that we need a tool that does everything. Love how easy it is to read and interpret.

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Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Any social media updates that we missed? Any social media updates that we missed? Let us know in the comments below!

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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Dive into historical data using Keyhole’s comprehensive API. As a college professor, I have found it to be a great way to introduce students to social media analytics.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.