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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. Free 30-Day Trial What is a social media API? Everyone wins.

API 89
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5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Improper or Incomplete Setup of Pixel or Conversions API Conversion attribution is impossible without first setting up a way for Meta to know how people are engaging with your business away from the Meta family of apps. If you haven’t set up the Conversions API , you are sending incomplete data to Meta. Offline or CRM API.

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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. It’s the raw total.

Eventful 144
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9 Chatbot builders to enhance your customer support

Sprout Social

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Wit.ai Wit.ai

Hubspot 97
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

LinkedIn 104
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110