Facebook Announces More Metrics Fixes

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons.

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons.

The social network said it is changing the methodology it uses to calculate the estimated reach of their ad campaigns, and advertisers should see changes of less than 10 percent either way in the audience sizes generated by the tool, adding in a Facebook for Business post:

To help advertisers get a better view of the number of people they can expect to reach with ads, this week we are updating how we calculate the numbers that appear in our estimated reach tool–found when creating an ad.

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