Waxing UnLyrical

MAY 2, 2013

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. Customer Care Team.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Here’s some of what was talked about: On whether creatives should become involved with analytical data: A2 from @mikefalkow I believe analytics can inform and help improve a lot of our creative choices. Think Google Analytics. . – Digital and visual storytelling.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 9, 2011

With his new book, Social Media Analytics just out, this was the perfect time. He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&# He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&#

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ROI Analytics Social Media Data 208

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Most people today expect an instantaneous reply to any message. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JANUARY 24, 2013

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Lighting up” your PR stunt.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

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Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

JANUARY 20, 2012

And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year. Sally also suggested everyone read Sams Teach Yourself Google Analytics in 10 Minutes. Too many still don’t have time.

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Analytics Flickr Conference Google 140

Waxing UnLyrical

AUGUST 17, 2015

Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. ” 4. I Wish I’d Known That. Four years later, that still rings true.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

NOVEMBER 30, 2018

While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JUNE 12, 2018

You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. What else does automation in this brave new world of mobile-only communication look like?

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

JULY 27, 2016

Google Analytics is still an ugly monster to me, but I will not let that destroy my passion for public relations. Instead of binge watching shows, I’m going to watch videos for the Google Analytics Academy. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

MARCH 26, 2013

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. The free analytics report is definitely worth sharing a tweet!

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

JULY 26, 2011

– will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.

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Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

AUGUST 14, 2015

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. As did Gerard F.

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Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Sure, data is orderly and objective, but what really fascinates me are the compelling stories that are revealed when you spend enough time with it.

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Data Delicious Startup Analytics 100

Waxing UnLyrical

APRIL 17, 2011

A review of Triberr and the Spin Sucks analytics , by Gini (again). What it does for my analytics remains to be seen. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). And when you read it, you’ll see why I included it. Why: I was lucky enough to be invited into Triberr by (who else?)

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Postrank Sentiment Flickr Analytics 160

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

MARCH 31, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Consultant Training Eventful Groups 174

Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. Why: “Performance management can be a tricky beast — hugely important, but difficult to get right,” writes Liana Downey for Philantopic.

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ROI Mobile Banking Analytics 0

Waxing UnLyrical

MAY 1, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Consultant Communities Community building Groups 205

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

SEPTEMBER 2, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Course Training Consultant Class 130

Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. New trends? Saying goodbye to bad habits? Any goals?”.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

APRIL 9, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 24, 2019

Then utilize Google Analytics to understand the effectiveness of your campaign. “We Choose the most important metric, like report downloads and measure your success. Utilizing tracking codes is a great place to start to understand the buyer’s journey from your influencer’s post to your website.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 15, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

JUNE 21, 2017

Social media analytics can change! On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. 5 Book Recommendations for Nonprofit Networking and Data Nerds.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

DECEMBER 21, 2015

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Which is why, I think, Social PR is what I do. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Hence this post. Why: I originally wrote this post for Spin Sucks.

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Consultant Analytics Communities Skills 100

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MAY 24, 2018

While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. Do the Right Thing.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. Plus, an iPad is more portable compared to a monitor, which cannot be stuffed into a backpack or brief case.

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iPad Price Journal iPhone 162

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs.

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Report HootSuite Metrics Hosting 100