Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters.

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Analytics Google Tools Case Study 161

Small Business Mavericks

APRIL 22, 2013

Analytics is one of the most important marketing tasks for any organization. Real time analytics has its own advantages. One reason why real time analytics is important is because you can see who is on your website right now, where they are from, which pages they are viewing, and what actions they are taking.

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Analytics Metrics Campaign Social Media 93

Small Business Mavericks

MARCH 12, 2013

Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The first step to using Pinterest Analytics is to switch to the new look. Among the metrics you can track using Pinterest Analytics include: How many people have pinned your website.

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Analytics Metrics Social Media Sites 79

Small Business Mavericks

DECEMBER 11, 2013

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. This is the most important use for analytics.

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Analytics Mobile Cost Statistics 98

Small Business Mavericks

MARCH 28, 2014

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. PPC for Small Business google analytics keyword positioning keywords PPC PPC keywords' This can be easily done. Click on Acquisitions then on AdWords then in Keyword Positions.

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Analytics Google Adwords Metrics 98

Small Business Mavericks

AUGUST 18, 2014

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. See all conversions side-by-side in campaign reports in Analytics. Why Learning To Use Analytics Is Important. This list was at the end of a good look at the reasons why AdWords and Analytics are better together.

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Analytics Adwords Comparison Report 87

Small Business Mavericks

MAY 8, 2012

Google Analytics is a great tool when used effectively. If this business had kept a closer eye on their search analytics , the fact that almost a third of traffic was coming from Europe may have opened doors for new business. Is it one page, is it site wide, is specific to a region or connection method?

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Analytics SEO News Mobile 161

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.

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Retail Analytics Wireless Data 93

Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. You need far more robust tracking & analytics to get the true picture. I’ll use my business as an example.

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Analytics Paid Search Engineering Consultant 101

Small Business Mavericks

AUGUST 15, 2013

It’s called predictive analytics. Predictive analytics can be used for Web businesses too. There’s no limit to what predictive analytics can be used for in your business. Tracking & Analytics analytics business predictive analytics' There are lots of ways to predict the future.

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Analytics Retail Process Data 98

Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. Tracking & Analytics content grouping google analytics SEO' It’s called Content Grouping. I like this. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them.

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Groups Groups Content Aggregator 101

Small Business Mavericks

JUNE 1, 2012

Analytics – You can’t change what you don’t measure. How will you measure the results of your online marketing and what will you do with the information you gather from your analytics? Branding – What branding efforts will you undertake and how will it fit into your overall online marketing strategy?

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Strategy Marketing Engineering Analytics 170

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. And your Insights analytics will likely reflect that going forward. First, they mean that Facebook needs to be more open about its analytics policy. These are major announcements.

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Facebook Analytics Policies Mobile 98

Small Business Mavericks

JULY 23, 2012

There is more to analytics than simply looking at how many website visitors you have and where they are coming from. One often overlooked analytics measurement is which part of your pages are the most popular among your website visitors.

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Conversation Analytics Study Buy 105

Small Business Mavericks

JANUARY 9, 2015

Tracking and analytics are challenging because they involve so much more than just collecting the data. Tracking & Analytics analyzing process QUART mindset SEO SEO expert tracking and analytics ugly SEO mess' Tracking & Analytics analyzing process QUART mindset SEO SEO expert tracking and analytics ugly SEO mess'

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SEO Case Study Analytics Process 70

Small Business Mavericks

DECEMBER 2, 2013

Tracking & Analytics analytics metrics SEO' If you can’t measure it, you can’t change it. Google seems to be making it harder for marketers to measure their results, but it’s not impossible. It’s time to get creative.

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SEO Metrics Discount Analytics 98

Small Business Mavericks

JUNE 2, 2012

Webmaster Tools-Google Analytics integration – This one is hardly new. Webmaster Tools is being faded out and moved into Google Analytics. Without further ado, I’ll jump right into the changes. Google has been working on it for about a year now, but they’ve recently completed the changeover.

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Google Analytics Review Tools 93

Small Business Mavericks

JANUARY 28, 2013

Click over to the Social Analytics tab and you can compare search data on three specific search terms. That makes the Topsy social analytics tool very valuable for businesses. After your search results page has loaded, you can narrow your search by time (past 30 days, past 7 days, past day, past 2 hours, past 1 hour).

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Tools Social Media Analytics Social Networking 98

Small Business Mavericks

JUNE 20, 2014

Track what is working with the updated analytics tool. Social Media do it yourself promoted pins Pinterest promoted pins updated analytics tool' What is really nice is the way it works – Pick a pin, one that you want to promote. Decide who sees it by setting up targeting. If you decide to do it, let me know!

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Analytics Tools Sites Feed 87

Small Business Mavericks

AUGUST 12, 2014

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. Tracking & Analytics big data customer data customer relations marketing privacy' 80% of internet marketing companies are implementing big data initiatives.

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Privacy Aggregator Data Analytics 93

Small Business Mavericks

MARCH 16, 2015

It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. Tracking & Analytics analysis localization serp' SEO is always changing and there is no way to be an expert in all of it.

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Analysis Journal Compete Analytics 70

Small Business Mavericks

JUNE 17, 2015

One area of online health many businesses find it difficult to get a handle on is analytics. Analytics is a very important part of your online health. What Do Your Metrics Say? Are you measuring the right statistics? Are the stats you are measuring helping your business run more efficiently and more profitably?

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Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

JANUARY 28, 2012

Analytics is one area where the online world often seems to have different rules than an offline business. Analytics are important, however, you need the right data and that data should be measured against a desired goal. Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

AUGUST 8, 2013

Tracking & Analytics demographics online marketing target marketing' They matter in traditional marketing as well as online marketing. Tracking and measuring your efforts is easier online. Build trust first and demographics are a big deal.

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Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

SEPTEMBER 26, 2013

SEO for Small Business analytics google keywords Webmaster Tools' You can use this information to plan your keyword SEO campaigns and to judge the value of your keywords for searchers. Combined with other data tools, you should still be able to make fair judgments about the effectiveness of your SEO campaigns.

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SEO Small Business Consultant Analytics 101

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. Tags: analytics , google , page load speed This entry was posted on Friday, May 6th, 2011 at 8:18 am and is filed under Tracking & Analytics. Your site visitors expect it.

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Small Business Case Study Press Release Adwords 150

Small Business Mavericks

OCTOBER 10, 2013

Tracking & Analytics facebook Facebook Insights Facebook metrics Facebook pages metrics Social Media' The By-Post reporting is also improved, both visually and by metric. You should take some time out to play with the new Facebook Insights as I think you’ll be impressed.

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Metrics Report Facebook Analytics 101

Small Business Mavericks

DECEMBER 5, 2013

Tracking & Analytics blogging google guest blogging PPC Social Media website traffic' The downside is, you have to pay for it, but if you get a reasonable ROI from your efforts, it is certainly worth it. What alternative sources of traffic have you found now that your Google traffic has taken a dip?

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Google Journal ROI Analytics 98

Small Business Mavericks

NOVEMBER 16, 2015

Google Analytics – Google Analytics is free and allows you to track key metrics on your website. Shopify – Shopify is a versatile e-commerce solution that allows you to sell your merchandise from your own website. You can also set up a Facebook store with Shopify.

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Small Business Yammer Tools HootSuite 70

Small Business Mavericks

JANUARY 29, 2014

Tracking & Analytics facebook metrics search engines Social Media Twitter' Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. If you don’t know that, what do you know?

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Metrics Engineering Mobile Analytics 93

Small Business Mavericks

AUGUST 6, 2013

Tracking & Analytics inbound links metrics search engine rankings Social Media website traffic' They also give you insight into the diversity of your traffic sources. Traffic is an important metric over time, however, before you start worrying about traffic you should worry about some of these other metrics.

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Metrics Engineering Small Business Analytics 98

Small Business Mavericks

MAY 4, 2012

There is a relatively easy way to tell, if you have Google Analytics (or any good analytics software). The problem with the Penguin update is that it came hot on the heels of a fresh Panda update, so webmaster who suffered a drop in traffic are unsure if it is due to poor quality (Panda) or spam (Penguin).

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Guidelines Issues Analytics Google 101

Small Business Mavericks

MARCH 3, 2015

Tracking & Analytics empathy maps marketing mistakes numbers people' One of the biggest reasons a customer goes looking for other options is that sense of being a number instead of a valued customer. If too many of the people feel like a number and leave, that affects the numbers, and that affects your bottom line.

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Analytics Meeting Company Team 70

Small Business Mavericks

MAY 9, 2012

If you click on that box, you will gain an insight into a raft of analytics related to that page. The new Facebook fan page setup, while looking good, has also made it easier for businesses to keep a watch on their competitors. When visiting a fan page, there is a box that has the number of “Likes” noted. What can you learn?

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Facebook Analytics Issues Trends 98

Small Business Mavericks

APRIL 1, 2012

Sometimes, the key is analyzing your analytics – do you really need all that data? There is a real danger now that business owners are becoming slaves to this data, spending more time collating and analyzing than they do in actually running their business – then complain that their business is going down hill.

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Small Business Training Analytics Data 98

Small Business Mavericks

NOVEMBER 3, 2014

Here are his suggestions: Utilize analytics remarketing lists — they can be customized and configured for incredibly specific audiences if you use the features they provide. Remarketing works if it’s done right, and that’s why columnist Eric Couch gave us Recharge Your Remarketing With 5 Tips For Q4 on Search Engine Land.

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Tips Small Business Campaign Engineering 111

Small Business Mavericks

OCTOBER 9, 2013

This is Facebook’s analytics for your page. If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. Follow your Twitter stream - Take a look at your Twitter stream.

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StumbleUpon Content Facebook Small Business 107