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Is Hummingbird Good for your Business?

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Not too long ago, you could open Google Analytics to see exactly which keywords were searched by users who visited your site. Around the same time, SEO people began to notice a few other significant changes that Google hasn’t related back to their Hummingbird update. By far, the biggest update is to the way keywords are reported.

Directory 100
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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

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Google provides free tools – Analytics and Webmaster Tools – that can give you excellent data about your users, their demographics, and their behavior. Install google analytics on your site. Even if you don’t know how to read analytics data, you should still start collecting it as soon as possible.

SEO 100
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SEO in 2014: Where It’s All Headed

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If small businesses do in fact start exiting the market, at least some of them will turn back to Adwords, especially since they offer the reliability and reporting metrics that Google has systematically stripped from Analytics.

SEO 100