Analytics Related Topics 
Jeff Esposito
JUNE 3, 2013
Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. Book Review Social Business social media Chuck Hemann Digital Marketing Analytics Ken Burbary' Overall, you should read this book if you: manage a social media program (PR, marketing, support).
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)
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Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)
Jeff Esposito
JULY 9, 2012
or Google analytics can show the traffic driven to your site from social media. As the social space evolves we’ll see more robust tools and text analytics systems that will make creating these segments much cleaner. If tracking leads is one of your key performance indicators, a service like Bit.ly Wait, you’re still reading?
Jeff Esposito
DECEMBER 27, 2011
While you can find this out from running queries on Google Analytics, the tool doesn’t make shiny graphs for you, so I decided to check it out and below is their analisis of the top posts on this blog in 2011. If you want to give it a try click here to get a chart made up for your blog, its free.
Jeff Esposito
MARCH 18, 2011
Chuck Hemann – Analytics is King. Teresa Cantwell – Finding your Feet. Samantha Ogborn – KoolIWanna. Jackie Lampugnano – Gen Wise Perspective. Eric Berto – Geek Giant. And before you say it, yes there are seven folks here. But kiss my ass – I can’t count and get to peeping out these folks.
Jeff Esposito
APRIL 19, 2012
A case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement.
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