Direct Marketing Observations

MARCH 23, 2015

When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JANUARY 17, 2019

This is where analytics can only get you so far. This extends to how we use social networks. For marketers to thrive, they have to quit assuming that just because they know your name, that that allows them to cop a feel anytime they want.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JANUARY 12, 2018

I look for practitioners. I look for ‘normal’ activity. Not ridiculous participation. I’m looking for success not excess.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 6, 2010

Face it, analytics for most of us, are very important. You might want to read this: 10 signs you don’t understand web analytics. You can make it private or public, you can pick custom keyword URLs, and it comes with its own API. How cool would it be to have Ma.rc as my own Bitly?

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

MARCH 31, 2011

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. I still like being a purist at heart when it comes to social media but we have to justify its usage. Quite honestly, We have been fighting the good fight for quite some time.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Isn’t that influence?I

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

SEPTEMBER 30, 2014

Maybe not so much in an analytical way but we do measure our daily outcomes. Some will call this ROI and still others will simply break down these efforts as, “Here’s the money coming in, here’s the money going out and here are the expenses.”. Was it fun? Did we lose? Was it worth it? Did you have a bad experience? Did they like you?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

NOVEMBER 4, 2011

No additional analytics services can be installed on Facebook pages thus we’re absolutely at the disposal of Facebook regarding these metrics. I believe in what Klout is trying to do, maybe just not in the metrics they are using to measure influence.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 26, 2010

Buzzom has some nice analytics tools and some cool graphics. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? If so, in what way? How are you measuring? Don’t worry it’s free. Stop, go, tweak, advance slowly, what is it?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

JUNE 21, 2010

He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

AUGUST 9, 2012

This is where a solid analytics package comes into play. Don’t deliver and suffer the consequences. What will it take to create and curate compelling content? In a nutshell, you have to test what works and what doesn’t. You have to know what drives traffic and what get’s clicked on and what doesn’t.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

MARCH 19, 2012

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. I didn’t really care where it was going, I just wanted to be on it.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

SEPTEMBER 8, 2011

5) Wanna see a cool video about the power of Google analytics ? 4) MixRank shows you exactly what’s working for your competitors right now. See their most successful ad copy and landing pages. Check it out. 7) Here is the gold.

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

APRIL 13, 2010

Proper Reporting – that integrates the different systems and provides true enterprise analytics and reports. In general, here’s a list of what’s missing: Central Database – to pull the results together and create a single platform to analyze and report from. Advanced Sentiment Analysis – not just positive and negative either. CRM Integration.

Social Media 178

Social Media Sentiment Comparison System 178