Dave Fleet

NOVEMBER 9, 2016

Analytics Drives News. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming. Sentiment and conversation trends matter.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 3, 2018

An analytic thesis offers a thorough insight to an essential matter. A satirical essay on such problem may be exceptional way to make awareness that we require to safeguard our world for the future decades. The hypothesis states,”In order to obtain some thing, we must lose some thing.”

Brands 150

Brands Study Analysis Issues 150

Dave Fleet

DECEMBER 21, 2011

Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Recognize you can’t talk to everyone – at some point you need to prioritize or you will drown.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JULY 5, 2010

Strong analytics. With social media monitoring being a common “toe in the water&# for many companies as they experiment with social media, this service is becoming a must-have for traditional monitoring companies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 31, 2011

Introduction to operational factors, including analytics, work flows, legal and ethical considerations. What you’ll learn: Introduction to the concept of social CRM and the social customer. High-level introduction to 23 use cases for social CRM and their market readiness.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

NOVEMBER 29, 2010

Caveat: That measurement may involve seeing sales, website analytics or other internal measures from you. Assuming you’ve provided them with your business objectives, their activities should tie back into that. They should then tie their measurement through to those objectives.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JULY 8, 2011

Measurement and analytics let me return to my comfort zone. I have a business degree, but I was very, very close to doing math at university. Numbers have always come easily to me; I took my GCSE in math a year early, and got an A* grade (above an A). I took A-levels in Math and Further Math. Moving to Canada was like a rebirth for me.

Exercises 279

Exercises Sports Education Analytics 279

Dave Fleet

SEPTEMBER 9, 2010

You feature insights from numerous marketing luminaries in your book, among them Avinash Kaushik, Google’s analytics evangelist. How do you see web analytics fitting into the modern marketing system? Web analytics is one of the ways to do the tracking and measurement I just preached about.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

FEBRUARY 16, 2016

Firstly, the breadth of content required means that gone are the days of community managers commonly handling everything – a modern social channel requires graphic design, copywriting, video production and community management skillsets (not to mention analytics and paid media).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about driving people to sign up to receive information over time?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

OCTOBER 4, 2011

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views.

Content 279

Content Applications Sites Process 279