Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 239
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Social Media Does Not Exist

Adam Cohen

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Engaging the Right Audience on LinkedIn

Adam Cohen

The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 100
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Social Media Chat Tuesday, July 21st

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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I Will Not Write About Old Spice

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

Badge 201
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Chapter 7: From Reach to Relationships.

Marketing 210