Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Oktopost

JULY 23, 2020

Through research and analysis, content marketing can offer a window into your target audience’s various pain points. In the middle of the B2B funnel content usually consists of: White papers. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference.

Content 169

Content B2B How To Types 169

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets. How can I help you?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Oktopost

JUNE 9, 2020

You can also conduct sentiment analysis to understand what words qualified leads and converted customers use across touchpoints with your brand and particularly within employee-led interactions. How to Measure and Maximize Employee Advocacy ROI.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media.

Social Media 149

Social Media Strategy Consultant Web 2.0 149