Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. The tool is free, and anyone can review the algorithm. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you.

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Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

JUNE 3, 2016

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. A5: #measurePR Impressions and audience analysis for the five-minute version. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

NOVEMBER 2, 2017

Then created PRtrak,1st PR msmt tool – now owned by #burrellesluce. She further noted that a great tool to advance measurement is AMEC’s framework: A2 Best fix is new #amec Integrated Framework that trains you on the whole process [link] @abxindex #measurepr. Angela Jeffrey (@ajeffrey1) October 12, 2017.

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Research Advertising Questions Communities 193

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Next, we talked tools – the kind we all love – *free* ones. New trends? Saying goodbye to bad habits?

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

JULY 18, 2019

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. The #measurePR transcript from Oct. 16 is available for your reading pleasure, just follow that link.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

APRIL 5, 2011

At the moment, marketers are relying too heavily on automated content analysis. Tools like Radian6, Netbase, etc., Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. don’t work without analysts.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Monitoring tools are good but they only measure the output. Heather had some additional ideas for tools: A5 @Cision (client) is great. SU Social Commerce (@SocCommSU) July 12, 2016.

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. What the tools can and can’t do. Guest post by Jonny Bentwood.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Janet Rae-Dupree mentioned Gutcheck , which is fairly new, and which really does look interesting as an online D-I-Y research tool. (I Research is fun!

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

FEBRUARY 25, 2015

answered that this is exactly why we need measurement tools, to take us from “hunches” to data. Johna Burke submitted what I think is my favorite answer: A5 Most important Skill…THINKING.use tools & resources & critically think about what UR ‘seeing’ when U think UC look harder #measurepr. SeeDepth Inc.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

NOVEMBER 22, 2011

Twitter was originally an engagement tool—we talked and conversed back and forth. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. He’s acknowledging that the medium has changed.

Engagement 175

Engagement Hubspot Analysis Social Media 175

Waxing UnLyrical

FEBRUARY 6, 2012

Helpful tools : pen & paper (for the list), calendar entries & reminders. Helpful tools : a dog as a walking buddy, and my own, objective mind, which gives the non-objective side a spanking when needed. ” Helpful tools : listening to my gut, and remembering that “no” is not a dirty word.

Flickr 154

Flickr List Eventful Analysis 154

Waxing UnLyrical

MAY 30, 2011

I decided to do a worst-case analysis. The tools to connect – maybe. “Of course, we know this social-media-is-cool phenomenon makes big, bulky, white-elephant-ish corporations go tingly in their eyes. Currently, the money is fast and the firms naïve. Why miss out on making a quick buck?&#. Will these lose their relevance?

Startup 172

Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

OCTOBER 26, 2016

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. We talked about tools, trolls, staffing, structure, goals, guidelines and much more. Our client wanted to make smart decisions as it updates its social media plan. How did they get here? Where are they headed?

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

OCTOBER 5, 2016

A3 when customers ask only for metrics and thinking they get relevance, analysis and insight in the answers #measurePR #amecmm. Not a measurement ‘tool’ but instead a work-flow that supports every step of creating campaign plans & measurement reports #measurePR. Tools aren’t enough. measurePR #amecmm.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 10, 2015

Email Marketing: Campaign Analysis, Metrics, Best Practices. Teaching Yourself to Fish With Usable Email Analytics Tools. Are there any email metric tools that you swear by? Why: “Email remains an immensely credible and profitable channel, with an immense reach to boot. Please share in the comments below. .

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

APRIL 26, 2018

They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. It is the best tool we have for understanding what it must feel like to be someone else … It enables very different people to discover their shared values and connect to each other as humans, rather than as professionals.”.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

AUGUST 17, 2016

Next, we moved on to recommendations for tools for multimedia, which moved beyond just recommendations for measurement, and included tools for creating too: A5. I’ve recently re-ignited my love affair with this tool & am making beautiful things. Austin Gaule had good recommendations for measuring tools—.

Startup 100

Startup Campaign Data Analysis 100