Small Business Mavericks
JULY 3, 2014
Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. The One Metric is an excellent tool that many of you will appreciate, but it isn’t magic. Tools for Small Business analyzing metrics metric tool metrics'
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Why do we need to pay attention to what your Google Rank Tracking (or any other tracking tool) looks at? It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff.
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Small Business Mavericks
JUNE 17, 2015
You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Why You Need a Competitive Analysis. You can’t really know that without an in-depth competitive analysis. A good analysis of your competition might include: Link portfolio inventory.
Small Business Mavericks
JUNE 10, 2014
It takes patience to slowly grow a brand, and we are used to quick analysis and changing tactics because we have so many tools for analysis available. But, really, as long as it’s working, why lose all the momentum? Repeat Your Marketing Message Until They Get It.
Small Business Mavericks
MAY 23, 2014
A new feature has been added to the LinkedIn “Who’s Viewed Your Profile” tool. So, how can you use this new tool? see it as a filter for data analysis. It’s called “ How You Rank ,” and it could be very useful if used the way the designers hope you will.
Small Business Mavericks
AUGUST 22, 2013
Other sources of information for the knowledge graph include semantic markup, rich snippets, and other specialized SEO tools. That second purpose is very important because SEO has traditionally been all about keywords and keyword management, but with the semantic web it’s much more about relevant information based on topical analysis.
Small Business Mavericks
AUGUST 8, 2014
There’s a good free tool at Qualys SSL Labs for evaluating your site. It will give you a deep analysis of the configuration of any SSL server on the public internet. People like secure sites, so it’s logical that a search engine interested in being the one people use will think about using security as a ranking signal.
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