Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. For example, take a look at this graphic from my analysis at TweetLevel: According to the 70.1

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. Have a great weekend and enjoy this week’s edition of Five for Friday. As we know, machines and formulas can predict many things.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. Have a great weekend and enjoy this week’s edition of Five for Friday. As we know, machines and formulas can predict many things.

Klout 30

Klout Paid Search Analysis Small Business 30