Dave Fleet

NOVEMBER 15, 2010

Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Percentage change analysis. Percentage Change Analysis. Tags: monitoring social media monitoring tools. Key Changes.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. I think it’s time to move beyond sheer demographics when we’re planning social media campaigns, and towards more sophisticated analysis. What do you think?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

MAY 25, 2011

Panel-based measurement provides excellent insight into visitor demographics, what consumers do across all of the websites they visit and analysis over long time periods. The second challenge is using the proper tool for the job, compete specifically isn’t meant to replace your local analytics – this is not our goal.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 18, 2012

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Analyzing an inherently integrated, multi-dimensional set of tools in any other way leads to an incomplete picture. Social media objectives vary. Top-of-mind awareness. Improved customer service and retention. Image: talltomz ).

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. The first five years – 2006-2010 – were catalysed by constant change.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about driving people to sign up to receive information over time?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414