Adam Sherk

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Tool. Google Webmaster Tools: Search Queries.

Analysis 241
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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Competitive Analysis. These tools are useful for pulling social data on your own site as well as the competition. I really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic.

Analytics 240
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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? With that in mind here are some Facebook analytics tools to experiment with: PageLever. PageLever may be the most frequently suggested third-party tool, having positioned itself as Facebook Insights on steroids. Simply Measured. EdgeRank Checker. Socialbakers.

Analytics 253
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

Analytics 241
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. The main categories within that topic would be things like grills, tools, techniques, recipes, sauces, marinades, etc. Helpful Tools.

Research 183
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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. Does the Alterian data match what is available through some of the free tools out there? The Vin Diesel Facebook page has more than 24,000,000 likes. Green Lantern.

Alterian 143
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

But it is possible to make some basic comparisons using data from some of the free tools that are available. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. So I ran 30+ news sites through the tool.

Sites 176