Competing on the Field But Cooperating in the Office
Social Media Strategery
AUGUST 30, 2011
From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.
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