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11 best social media listening tools

Unmetric

Insights on what people are saying about your brand will not only help tweak your social media strategy but also help you make more informed business decisions. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. How important is a social media listening tool for brands?

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. When looking at the trend of how competitors’ accounts grow, clues as to what strategies are working for them start to appear.

Data 68
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Social Media Tips from Professor Jonathan Taplin

Proactive Report

When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

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Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. They can do the listening and analysis of the conversations. They can guide your strategy. The answer is yes and no – depending which part of the social media program you’re talking about. Your agency can do a lot of preparation and support.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos. Emeric Ernoult and Benoit Hédiard are the founders of AgoraPulse.