Jeff Esposito

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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

audience/influencer engagement, brand and sentiment analysis, etc.). Implications from this study are profound, including validation for practitioners and agencies for the continued use and advancement of sophisticated social media strategies and tactics to drive clients’ business objectives.

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A lesson in what not to do in social media from Barack Obama

Jeff Esposito

Many social media books use his historic campaign as an example or case study of an effective social media strategy. When commenting on this post, please remember that it is strictly a commentary on President Obama’s social media activity, not a critique or analysis of his policies. Or would you have done something different?