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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). We knew there were high levels of social conversation around crypto, which we could analyze on many levels, but that analysis alone would not prove exactly who was behind the buzz.

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What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

Active.com Team Sports Directory. This is based on an analysis of several factors, but the following 4 things really drive it: 1) 130 = average friends/user. White Paper: Value of a Facebook Fan - An Empirical Review. At Active.com , we've found that: each link shared on Facebook is worth about $1.45 per shared link.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

I pulled together some basic briefings and white papers, but never really got traction beyond my core team. But then the words of Thomas Fingar , Deputy Director of National Intelligence for Analysis and Chairman of the National Intelligence Council, seem outstandingly relevant. It’s been written up. Powered by Wordpress.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Research & Analysis. Different sports. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Reducing Data Center Costs with Data Deduplication: A TCO Analysis.

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How to Make Money With Blogs & Blogging

Viper Chill

One suggestion is to laser in one a specific area, e.g. writing white papers. Also, look across industry sectors, e.g. target people in sports or politics (lots of opinions here) or alpha moms. You’re doing nothing ‘wrong’ BUT your target audience (i.e. writers) don’t tend to spend much online. So, what do you do?

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