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Top 10 AI Marketing Strategies You Need to Know

Pam Moore

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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How to Measure Social Media ROI for B2B Brands

Oktopost

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

ROI 174
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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

Ultimately, aligning advocacy metrics with overall business goals ensures that the program’s impact is not only measured but also contributes directly to your organization’s broader strategic objectives, fostering a more meaningful and impactful advocacy strategy. Here are some commonly used metrics to help you get started.

ROI 62
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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Best practices maximize marketing ROI. In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation.

Metrics 140
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 126